DOOH: The Future of Outdoor Advertising
Static billboards allow only one advertiser to use your assets at a time, while DOOH lets multiple advertisers advertise on your assets and you can also get the best market price through programmatic ad booking platforms.
Top Reasons to Choose DOOH for Maximum ROI:
- 3X average revenue increase: Businesses leveraging digital signage in DOOH campaigns see a remarkable threefold boost in revenue.
- 400% higher engagement rate: DOOH ads displayed on digital signage screens outperform static signage with an impressive fourfold increase in engagement.
- 45% increase in purchase intent: DOOH campaigns using digital signage effectively drive a significant 45% uptick in consumer purchase intent.
*According to the reports by Outsmart , Clear Channel and JCDecaux and Nielsen
Brand it like DOOH Screens
Companies operating out of home (OOH) screens in high-visibility locations, such as shopping malls, transit hubs or others can position themselves as programmatic advertisers, generate more revenue and use screen time efficiently and effectively by transitioning to Digital out of home (DOOH)
You can capitalize your outdoor assets by attracting advertisers from various industries by digitizing them. By strategically placing screens on building facades or within properties, and generate revenue through targeted and optimized ad placements.
By monetizing screens in elevators, clubhouses, community centers, or parks, you can attract advertisers seeking local exposure. This approach not only generates revenue but also enhances the experience for residents by providing relevant and engaging advertisements.
Hotels can boost their revenue by offering programmatic advertising opportunities on screens located in lobbies, entrances, or outdoor spaces. By showcasing amenities, special promotions, and local attractions, they can attract advertisers looking to target travelers and visitors.
By strategically placing screens within event venues, they provide exposure to a captive audience, enabling advertisers to reach a targeted demographic. Programmatic advertising helps attract advertisers and generate additional revenue, contributing to the success of the event.
Airports, bus stations, and train stations can enhance the passenger experience by implementing programmatic advertising on screens in waiting areas, ticketing areas, and transportation platforms.
Government organizations can harness the power of programmatic advertising by utilizing screens in public spaces or government facilities. By reaching the public through targeted and optimized ad placements, programmatic advertising enables efficient communication, generates awareness, and fosters community engagement.
To sum it up
By implementing DOOH in these industries, businesses can effectively target their desired audience, capture attention in high-visibility locations, and deliver dynamic content that stands out in the outdoor advertising landscape.
Why you must choose Wauly for
DOOH digital signage
Signage Hardware and Software consultation
Consult with experts to understand the right hardware and software for your institution, and customize them to meet your unique needs.
Software Integration & Customization
We can help healthcare facilities integrate your existing hardware solutions with our software to enhance communication and engagement with customers, employees, and visitors.
Hardware procurement & Installation
We procure the necessary hardware components for digital signage systems such as displays and media players. Our installation services ensure that the signage is set up correctly and functions optimally.
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All about Wauly
DOOH advertising can be measured through metrics such as impressions, clicks, engagement rate, and conversion rate. Additionally, advanced analytics tools can provide insights on audience behavior and campaign performance.
Programmatic technology has made buying the most effective DOOH ad easier. Reach out to us at Wauly for a rich inventory that makes your efforts exceedingly scalable and client.
The cost of a software license for digital signage mostly relies on your needs and the kind of solution you select. Wauly offers both cloud-based and on-premise digital signage solutions. For more information on pricing, please visit our pricing page. You can contact us by phone at +91-8828117672 or by email at sales@waulite.com.
DOOH advertising is considered highly effective due to its ability to reach a large and diverse audience, capture attention with dynamic content, and provide a unique and memorable advertising experience.
The cost of a software license for digital signage mostly relies on your needs and the kind of solution you select. Wauly offers both cloud-based and on-premise digital signage solutions. For more information on pricing, please visit our pricing page. You can contact us by phone at +91-8828117672 or by email at sales@waulite.com.